Financial Fleeting Times
210 × 297 mm Sarteri schemochrome on paper, based on official Financial Times Identity and Communication Guidelines, extracting brand’s primary, secondary and tertiary colour palettes: FT Pink (Pantone 473) FT Grey (Pantone 432), FT Blue (Pantone 295), FT Burgundy (Pantone 187), White.
The international daily newspaper with a special emphasis on business and economic news internationally represent a media reference in globalization and international economics. Sarteri idealizes a geometric hourglass through a paradicmatic coloured cuisenaire rods structure.
"Art is long, and Time is fleeting, And our hearts, though stout and brave, Still, like muffled drums, are beating Funeral marches to the grave." – Henry Wadsworth Longfellow