Final farewell to Camilo, the son of Ernesto “Che” Guevara

Camilo Guevara March, the 60-year old son of Argentine-born revolutionary leader Ernesto “Che” Guevara, has died few days ago in this hot month of August 2022. This event takes my memory to the time shared with him in Milan back in 2017, when we met for the Tu y Todos organized by the the Centre of Che Guevara Studies in the Cuban capital, Havana he led.

A weekend in the Alps with Hoby Wedler

It’s not undercover anymore we are spending some quality time in the Alps with friends visiting from California. Innovation needs special conditions to bloom so we are exploring the great outdoors.

NYC spring 2022

Covid emergency was still in its fading period on April 2022, so masks were still almost mandatory everywhere. We were almost forced last minute to take this intercontinental bound to fix a couple of business projects. We also found time to enjoy the streets blooming, to meet old friends, make new ones and let serendipity explode as always happens in this crazy City.

The crazy ride of Invisible Friends

Invisible Friends is a hyped NFT collection of 5,000 animated invisible characters created by Swedish artist Markus Magnusson.

The sound of Silence

“The iconic sound of silence” was a press experiential journey organized by MINI & BMW Italy to celebrate the world of sound design and to approach the world of sustainable mobility from a different point of view.

All posts of the personal journal: click here

By humanizing technology, we have this golden opportunity to reimagine how we connect with machines, and therefore, how we, as human beings, connect with one another, with nature and beyond.

  • Impact investing & family offices

    Impact investing is no longer a novel concept in the family office space. This is evident in the Global Impact Investing Network’s (GIIN) most recent Impact Investor Survey results, whose respondents climbed from just twenty-four in 2010 to nearly three hundred in 2020.

  • Humanizing Technology Through Design in Turin, Italy

    Circolo del Design – Turin launches the international conference “Humanizing Technology Through Design”, which has taken place at OGR Torino from 17 to 19 June 2021. The conference aims to disseminate the state of the art on the humanization of technology at a national and international level, with a view to providing new innovation tools to companies, institutions, service providers and designers.

  • Redefining luxury

    The Luxury Report by explores how the big five cultural shifts are redefining the global luxury landscape today and offers five strategic actions that luxury brands can take right now to create authentic meaning, new value and cultural relevance for the new luxury consumer.​

  • Svart Norway: the world’s first Powerhouse hotel by Snøhetta

    In collaboration with Arctic Adventures of Norway, Asplan Viak and Skanska, Snøhetta designed “Svart”  with the ambition to be the world’s first Powerhouse hotel, at the foot of the Svartisen glacier that runs through Meløy municipality in northern Norway. Situated just above the Arctic Circle.

My Process



Slowing down and being present in the moment, coming back to our body experiences is the door to our senses and true gratification.


Sense-based storytelling

A holistic approach to experienced senses, perceptions and surfacing emotions are made real through simple instinctive narratives.


Build extended reality

XR & experiential installations empower and extend the focus adventure delivering great experiential stories that rise audience’s engagement.


Value generation

This process builds mindful relevance for audience enriching the perceived value of the subject of the research.