Our naming service was commissioned to create a distinctive identity for a forthcoming youth street-wear brand—one that deliberately defied traditional fashion norms. The result of a rigorous language and ideation process, “AfterLabel” emerged as a strategic choice that reflects a departure from conventional branding.
The name “afterlabel” communicates a deliberate shift from established norms in the fashion industry. By choosing a title that implies a future beyond traditional labels, the brand asserts itself as a catalyst for new expressions of style freedom.
Our inspiration for the brand’s identity extends to the incorporation of the symbol “/”, commonly associated with progression in computer code. This visually underscores the concept of what follows, aligning seamlessly with the brand’s commitment to innovation and forging a new path in the fashion sector.
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In addition to conceptualizing the name, our services extended to securing international trademark registration, ensuring the brand’s legal exclusivity. We also facilitated the acquisition of the .com domain and established a presence on social media platforms with clean, uncontested handles.
“AfterLabel” is more than a name—it’s a strategic choice designed to position the brand as a forward-thinking force in the street-wear market. By successfully navigating trademark registration and online domain acquisition, we’ve laid a solid foundation for the brand’s future success.