The naming service task involved the Client’s request for a concise and impactful name encapsulating the essence of “Swissness balance” and a forward-thinking approach for an IT venture targeting the German-speaking DACH market.

Our proposed solution, “NEUTRY,” seamlessly blends the neutrality associated with the Helvetic Confederation with the German prefix “NEU,” meaning “NEW.” This combination results in a short and attention-grabbing name, enhanced by its subtle nod to the innovative and modern, while also evoking a mechanical resonance.

The design studio then meticulously translated this concept into visual representation, placing the “NEUTRY” brand in pure white against a Swiss flag red background. This deliberate choice creates a visual connection to the Swiss logotype, ensuring a strong and recognizable brand identity.