“The iconic sound of silence” was a press experiential journey organized by MINI & BMW Italy to celebrate the world of sound design and to approach the world of sustainable mobility from a different point of view. This initiative took place at Caimi headquarters in Milan, which offered a selection of journalists the opportunity to experience highly technological sensory experiences, thanks to the Caimi Open Lab, a system of laboratories dedicated to acoustic research.
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This tour into the sound of electric cars was led by Renzo Vitale, BMW Group Sound Designer and music artist specialized in acoustic engineering. I was asked to introduce a special project I directed and produced in 2021 about the sensory experience of the new MINI Electric.
A selection of press materials follows – Italian only:
- Il Sole 24 Ore article
- Ansa article
- BMW Italy official press-release