In this research and development project, we undertook the creation and project management of a special jacket designed to align with the image and branding of the MINI Countryman model.
KAISHI – KAI = Open / SHI = Beginning. A Japanese term for “departure,” “beginning,” or “setting off,” it can be interpreted as an attitude of exploration and discovery. The limited edition design jacket KAISHI is crafted to accompany you with style and performance on any adventure.
A unique modular jacket: adaptable in 3 combinations and engineered to protect you in any weather condition. The jacket has been developed in both men’s and women’s versions.