SARTERI

Disruptive Innovation Advisor

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Luca Font Metro for Capitale della Cultura

On the occasion of its 10th anniversary, the Brescia Metro has undergone an artistic transformation that integrates sustainable mobility with aesthetic considerations. The curation of this project was overseen by Lodovico Minelli Sarteri, who conducted the artist selection and managed all aspects of the installations, from conceptualization to train liveries and media releases.

The chosen artist for this initiative was Luca Font, recognized for his pioneering work in minimal visual style, characterized by vibrant colors and impactful visuals reminiscent of great masters such as Depero. A prominent figure in the global graffiti and street art scene, Font seamlessly merges the visual language of contemporary art with the dynamic energy of urban culture. Operating between his Milan studio and global platforms, Font has gained acclaim for crafting visually striking artworks with profound cultural messages.

Spanning 400 square meters, “Connessioni,” curated by Emotitech in Font’s distinctive style, narrates imaginary urban landscapes. Beyond ornamentation, this collection serves as a metaphor for the journey on Brescia’s light metro, symbolizing the values of sustainability, dynamism, and technology intrinsic to this mode of transportation. Font employs an iconic masking technique, cutting and shaping the illustrative decoration to embody the continuous mobility of Brescia through dynamic, sinuous lines resembling an imaginary bird’s form.

The artistic journey extends from the Brescia metro depot to the adorned train cars, traversing the cityscape and narrating the profiles and vistas of the 2023 Capital of Culture, the Lioness. As the second most populous municipality in Lombardy, its Roman and Lombard-era monuments have earned UNESCO World Heritage recognition.

The partnership for this project is grounded in shared values and characteristics upheld by BCC Brescia. Aptly named “Connessioni” (Connections), it signifies the relational essence ingrained in the bank’s DNA, reflecting its distinctive approach.

As a local bank, the institution is proud to contribute to a community-focused initiative aligned with its commitment to economic development and the common good. Support for various social, cultural, and solidarity expressions has been a consistent endeavor, enriching the daily lives of the community.

The collaboration echoes themes of change and future, interweaving the territory with people’s mobility in a functional and respectful manner. Recognizing the importance of quality services in a connected world, mobility during Brescia Bergamo 2023 takes on the role of discovering or rediscovering the city’s beauty. Respecting the impacts of climate change within communities, the bank actively supports reduced environmental impact, understanding the responsibility towards future generations.

“Street art” emerges as the chosen language to engage with the youth, utilizing the street’s mobility and encounters as exemplary expressions. Graffiti becomes a direct connection to the youth, integral to the territory and the future of communities, reinforcing the generational pact that defines the essence of the bank.

The inauguration of the Brescia metro on March 2, 2013, marked a significant moment witnessed by thousands. Over the course of a decade, the metro has facilitated the transportation of 150 million passengers, covering nearly 18 million kilometers and conducting over 1 million trips. A noteworthy achievement, saving approximately 55 million kg of CO2, demonstrates the efficacy of the designed intermodal system. In 2019 alone, the metro transported nearly 19 million passengers, reflecting a 40% increase across the entire public transport network, attaining 58 million passengers—a testament to the project’s success.