PALMS on MARS

PALMS on MARS is not a brand.
It is a memory glitch ideated by Lodovico Minelli Sarteri in 2018.

It originates in the American deserts of the mid-20th century, where nuclear tests were staged as public spectacles. In the 1940s, 50s, and early 60s, families drove into the Nevada and New Mexico deserts. Children watched atomic detonations from folding chairs. The sky lit up like fireworks. Progress was visible. Power was beautiful.

Observers called the explosions palms on Mars.
Alien silhouettes blooming on the horizon.
A cosmic mirage produced by human ingenuity.

This was the Atomic Age. A moment of radical optimism, absolute faith, and unchallenged belief in infinite growth. Technology promised salvation. Nature was something to dominate. The future looked clean, bright, and endless.

It was also an era of danger mistaken for wonder.
Destruction framed as entertainment.
Disinformation wrapped in good faith.

PALMS ON MARS draws from that contradiction.
Century-modern aesthetics. US desert modernism. Luxury cities rising from sand. Palm trees as symbols of artificial paradise. The Californian dream projected onto hostile environments.

What appeared as progress was later revealed as a false flag. Decades of suppressed technologies. Strategic silence. A cultivated illusion of supremacy over nature that quietly eroded the planet.

The brand exists in that suspended moment.
Between belief and consequence.
Between optimism and aftermath.

PALMS ON MARS is also a message vehicle.

The universe is alive.
We are the aliens we are waiting for.
Civilizations rose, vanished, and moved on long before us, leaving traces scattered across planets and time. Consciousness is not limited to rational thought. Our senses reach far beyond what we are trained to perceive.

PALMS ON MARS depicts an anomaly that feels impossible, yet increasingly plausible. A future where human aesthetics are exported beyond Earth. Where palm trees grow under artificial skies. Where Mars becomes a mirror of California’s vapor-wave fantasy.

An exo-planetarian mood.
Luxury after gravity.
Nostalgia for a future that never existed.

PALMS ON MARS is a reminder and a warning.
A symbol of human ambition at cosmic scale.
A poetic artifact from an age that believed it could not be wrong.

Soon, we may actually plant palms on Mars.
And when we do, this atmosphere will no longer be metaphor.

It will be reality.