2019

Within the scope of this professional naming assignment, our client sought a distinctive appellation for an investment platform characterized by purpose and the pursuit of positive financial impact. The directive was clear: the chosen name should convey strength, directness, and a proactive ethos. Our methodology…

At the eWEAR Symposium 2019 in Stanford, we walked through the future of wearable tech — from skin-like sensors to human-machine interfaces — in conversations with leaders like Angela McIntyre and researchers pushing the boundaries of what wearables can actually do. It was both grounding…

After ComplexCon in Long Beach, Los Angeles slowed down. Away from the crowd, I met the people actually rebuilding fashion from the inside out. Dov Charney at Los Angeles Apparel, Mike Cherman at Chinatown Market, and long conversations with friends who know the city beyond…

I was invited by Samsung Global to the launch of the Galaxy Fold, a device bold enough to break the smartphone routine. The ambition was clear, the tension real, and the risk visible from the first hinge.

Our portfolio proudly showcases the groundbreaking project, Kintsugi, which marked the convergence of fashion and neuroscientific insights. From conceptualization to commercialization, we orchestrated the entire journey – encompassing ideation, meticulous research and design, strategic branding, and rigorous commercial efficiency testing – to bring to life…