金継ぎ Kintsugi, the Future of Fashion through Neuroscience

Our portfolio proudly showcases the groundbreaking project, Kintsugi, which marked the convergence of fashion and neuroscientific insights. From conceptualization to commercialization, we orchestrated the entire journey – encompassing ideation, meticulous research and design, strategic branding, and rigorous commercial efficiency testing – to bring to life this extraordinary tech-jacket.

A pivotal collaboration with Thimus, a leading neuro-science company, empowered us to glean invaluable data directly from fashion users. This data, a rich tapestry of insights, was seamlessly woven into the design and manufacturing process, culminating in the creation of the remarkable Kintsugi jacket. A tangible embodiment of innovation, it soon graced markets worldwide.

The project emerged as a resounding success, captivating the attention of international fashion media. Recognized as a trailblazing experiment in its own right, Kintsugi exemplified the harmonious fusion of cutting-edge technology and sartorial elegance.

Media presentation at Pitti Immagine Uomo in Florence, Italy on January 2019