2018

PROJECT TYPE: Place Branding / Innovation Hub NamingCLIENT: Regional stakeholders in Zug, SwitzerlandDELIVERABLE: Strategic naming + positioning rationale for a blockchain innovation zone 1. Client Brief Zug, Switzerland has become a global hub for blockchain and crypto innovation. The area is home to numerous leading…

August light filled the streets. Lollapalooza shook the air. One night ended behind a DJ console with Virgil Abloh, trading stories about Milan between tracks. Another afternoon unfolded high above the city, inside the first Rotary Club in the world, listening to Sylvia Whitlock speak…

Jacquard Tapestry: 100% cotton yarn. Unique: one of a kind piece, created by the artist. 70 × 54 in; 177.8 × 137.16 cm

PALMS ON MARS, 2018 Jacquard Tapestry: 100% cotton yarn. Unique: one of a kind piece, created by the artist.

Las Vegas compressed fashion, commerce, and culture into one week. Between Shopify’s message, conversations with Jaden Smith and Ronnie Fieg, and the trade floor energy, scaling stopped being theory and became structure.