2022

It’s not undercover anymore we are spending some quality time in the Alps with friends visiting from California. Innovation needs special conditions to bloom so we are exploring the great outdoors.

From Brixen, Munich feels closer than Milan. Alpine roads, early mornings, and long days at BMW headquarters shaped how we think about innovation, perception, and precision. Between Bavaria and Italy, the work found its balance.

Studiocromie is a screenprinting studio and art gallery based in Grottaglie, in the south of Italy. The founder, Angelo Milano, was also the creator of FAME FESTIVAL, a self-financed illegal street art event.

“The iconic sound of silence” was a press experiential journey organized by MINI & BMW Italy to celebrate the world of sound design and to approach the world of sustainable mobility from a different point of view. This initiative took place at Caimi headquarters in Milan, which…

Camilo Guevara March, the 60-year old son of Argentine-born revolutionary leader Ernesto “Che” Guevara, has died few days ago in the month of August 2022. This event takes my memory to the time shared with him in Milan back in 2017, when we met for…

The naming journey leading to Emotitech unfolded after years of dedicated practice and expertise in the field of affective technology. The goal was to conceive a name that was not only brandable and trademarkable but also encapsulated the fusion of the human element with technology.…

Covid emergency was still in its fading period on April 2022, so masks were still almost mandatory everywhere. We were almost forced last minute to take this intercontinental bound to fix a couple of business projects. We also found time to enjoy the streets blooming,…