Fintech

Welcome to the forefront of a revolutionary art movement – Guerrilla Sensing – spearheaded by Lodovico Minelli Sarteri. In a world besieged by environmental turmoil, we rise as a passionate collective, blending the artistic prowess of visionaries, the intellectual acuity of scientists, and the fervor…

It’s not undercover anymore we are spending some quality time in the Alps with friends visiting from California. Innovation needs special conditions to bloom so we are exploring the great outdoors.

Camilo Guevara March, the 60-year old son of Argentine-born revolutionary leader Ernesto “Che” Guevara, has died few days ago in the month of August 2022. This event takes my memory to the time shared with him in Milan back in 2017, when we met for…

Covid emergency was still in its fading period on April 2022, so masks were still almost mandatory everywhere. We were almost forced last minute to take this intercontinental bound to fix a couple of business projects. We also found time to enjoy the streets blooming,…

The objective of the naming process was to meticulously craft an identity for an innovative Outdoor Art-Tech Platform and establish a globally recognized brand deeply rooted in street cultures. Our vision was to embark on a global exploration, delving into the intersection of public art,…

Within the scope of this professional naming assignment, our client sought a distinctive appellation for an investment platform characterized by purpose and the pursuit of positive financial impact. The directive was clear: the chosen name should convey strength, directness, and a proactive ethos. Our methodology…

PROJECT TYPE: Place Branding / Innovation Hub NamingCLIENT: Regional stakeholders in Zug, SwitzerlandDELIVERABLE: Strategic naming + positioning rationale for a blockchain innovation zone 1. Client Brief Zug, Switzerland has become a global hub for blockchain and crypto innovation. The area is home to numerous leading…

Jacquard Tapestry: 100% cotton yarn. Unique: one of a kind piece, created by the artist. 70 × 54 in; 177.8 × 137.16 cm

Our naming service was commissioned to create a distinctive identity for a forthcoming youth street-wear brand—one that deliberately defied traditional fashion norms. The result of a rigorous language and ideation process, “AfterLabel” emerged as a strategic choice that reflects a departure from conventional branding. The…

In 2008, entrusted with naming a curatorial concept for an art event set against the picturesque backdrop of Piazza del Campo in Siena, Italy, our objective was to seamlessly marry the city’s rich historical heritage with the edgy enthusiasm of disruptive public art. The challenge…