Biotech
Innovation follows the pulse of biotech shaping longer, healthier lives and fintech opening paths to decentralized freedom.
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Building EMOTITECH: From Alpine Stealth to a New Intelligence Layer for Human Emotion
For more than two years, I have been quietly building EMOTITECH from the European Alps, inside NOI Techpark in South Tyrol, a crossroads of science, technology, and culture. We did this with continuous exchanges and trips to San Francisco, California and London. This journey began…
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Singapore: Innovation, Connection, and Hidden Gems
A Base for Opportunity and Growth Welcome to Singapore. 🌴 Over the years, we’ve cultivated meaningful activities in Asia, and it felt only natural to establish a local entity here. This enables us to seamlessly manage diverse opportunities, supported by talented local freelancers and managers…
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Denuclea
PROJECT TYPE: Industrial & Environmental NamingCLIENT: Confidential (nuclear decommissioning and waste management company)DELIVERABLE: Strategic naming + positioning rationale + digital checks 1. Client Brief The client is launching a next-generation company focused on dismantling nuclear facilities, handling contaminated materials like irradiated concrete and structural components,…
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From Data to Experience: The Multi-Sensory Kit for Prosecco
Researching and developing an experiential kit with Emotitech was an enriching and fascinating journey. The process began with a perception science approach, followed by the verification of experiential data through affective technology. This data, combined with a multi-sensory narrative, guided us in briefing the product’s…
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Why VC Are Betting Big on Tech That Reads & Predicts Human Emotions
The substantial growth potential, coupled with wide-ranging applications and continuous technological advancements, makes the tech-driven consumer and citizen behavior analysis sector highly attractive for venture capital funds. Notable investments and strategic acquisitions reflect the confidence of VCs in the sector’s ability to deliver significant returns.…
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“Humanize AI”, Brunello Cucinelli & Silicon Valley Giants
At the “Second Symposium on Soul and Economics in Solomeo Italy,” the honorary degree awarded by the University of Perugia to Reid Hoffman the founder of LinkedIn: AI should not be feared In an emotional and significant setting, Reid Hoffman, visionary entrepreneur and founder of…
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Biongevity
Naming Project: “Health & Longevity Clinic Naming CLIENT: Confidential (personalized longevity startup)DELIVERABLE: Strategic naming + digital checks + positioning rationale 1. Client Brief (Provided by Buyer) “We’re creating a personalized longevity and wellness clinic that combines advanced diagnostics, epigenetic testing, and lifestyle optimization. The goal…
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Emotion Design Workshop in Vienna
Emotitech had a significant presence at the International B2B Software Days 2023, offering a valuable opportunity to engage with influential business and institutional figures. Invited by the Austrian Research Promotion Agency (FFG), Lodovico Minelli Sarteri and Hoby Wedler conducted an EMOTITECH® workshop focused on Emotion…
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The sound of Silence, BMW Group
“The iconic sound of silence” was a press experiential journey organized by MINI & BMW Italy to celebrate the world of sound design and to approach the world of sustainable mobility from a different point of view. This initiative took place at Caimi headquarters in Milan, which…
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Emotitech
The naming journey leading to Emotitech unfolded after years of dedicated practice and expertise in the field of affective technology. The goal was to conceive a name that was not only brandable and trademarkable but also encapsulated the fusion of the human element with technology.…
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Rexpiria
In the throes of the Covid-19 pandemic, as people found themselves confined to their homes amidst an atmosphere of uncertainty, our services were sought by an Asian client venturing into the realm of respiratory safety products. Tasked with encapsulating the essence of both breathing and…
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MINI Countryman sensory experience
Nestled amidst the serene beauty of the alpine nature that surrounds us, our team finds immense joy in crafting projects that resonate with the essence of our breathtaking environment. One such memorable venture was our sensory recognition project for the all-new MINI Countryman model, unveiled…