Naming Project: “Health & Longevity Clinic Naming
CLIENT: Confidential (personalized longevity startup)
DELIVERABLE: Strategic naming + digital checks + positioning rationale
1. Client Brief (Provided by Buyer)
“We’re creating a personalized longevity and wellness clinic that combines advanced diagnostics, epigenetic testing, and lifestyle optimization. The goal is to provide tailored protocols that enhance lifespan and health-span. We need a name that is scientific yet aspirational, evokes trust and modernity, and works well across global markets. Ideally, it blends biology with the concept of longevity or evolution.”
2. Discovery & Positioning
Key pillars from the brief:
- Category: Longevity, wellness, clinical diagnostics
- Tone: Scientific, trustworthy, aspirational, modern
- Keywords: Bio, life, vitality, age, evolution, lifespan, healthspan
- Market: Global (affluent, health-optimizing clients)
- Competitor Benchmark: Human Longevity Inc., Fountain Life, Eterna, Function Health, Clinique La Prairie
3. Naming Strategy
Approach Used:
✔ Fusion of scientific terminology with aspirational health themes
✔ Designed to sound clinical but warm and accessible
✔ Targeting high-end, educated, wellness-conscious individuals
Naming Criteria Applied:
- Linguistic clarity and elegance
- Domain and handle availability
- Memorability and brandability
- Early-stage trademark scan
- Story potential for both product and clinic evolution
4. Shortlist Presentation
| Name Candidate | Rationale |
| Biongevity | Combines “bio” (life, biology) with “longevity.” Modern, clean, and clearly tied to purpose. Strong digital availability. |
| Genithrive | Implies genetic optimization for thriving life. Strong tone, but slightly tech startup feel. Trademark conflicts found. |
| Vitanova | Latin-inspired (“new life”), elegant and international. Domain unavailable — not recommended. |
5. Digital Checks
Biongevity passed key checks:
- Domain available: biongevity.com (secured by client)
- Instagram: @biongevity available
- Trademark: No immediate conflicts found in longevity/wellness sector (preliminary check)
- Clear in multiple languages, phonetically stable
6. Final Recommendation
Chosen Name: Biongevity
Why It Works:
– Merges science and purpose: biology + longevity
– Readable, elegant, and professional
– Flexible for clinics, supplements, diagnostics, content platforms
– Works globally with premium tone
– Strong potential for storytelling and brand extension (e.g. Biongevity Labs, Biongevity Life)
Name Candidate Rationale Biongevity Combines “bio” (life, biology) with “longevity.” Modern, clean, and clearly tied to purpose. Strong digital availability. Genithrive Implies genetic optimization for thriving life. Strong tone, but slightly tech startup feel. Trademark conflicts found. Vitanova Latin-inspired (“new life”), elegant and international. Domain unavailable — not recommended.
7. Brand Voice Starter Guide
Tagline ideas: – “Personalized Longevity, Powered by Science” – “Your Biology. Your Future.” – “Optimizing Healthspan. Extending Lifespan.” Moodwords: Intelligent. Vital. Purposeful. Modern. Lifelong.
Process Recap for Clients
Here’s how your naming project might unfold:
1. Brief – You provide direction through a short intake form.
2. Discovery – I analyze market, tone, and brand pillars.
3. Naming – Strategic ideation and shortlisting with rationale.
4. Validation – Screening for domain, handle, trademark, and clarity.
5. Delivery – Final document with recommendation and naming logic.
6. Bonus – Tagline, story hook, and extension strategy (optional). Let’s name your next big idea — and make it last.
