SARTERI

Disruptive Innovation Advisor

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Innovation

  • From Cashless Wonders to Smart Cars: Unveiling China’s Digital Revolution

    From Cashless Wonders to Smart Cars: Unveiling China’s Digital Revolution

    Embarking on a brief business trip to Shanghai & Hangzhou, often hailed as the “Chinese Silicon Valley,” felt like stepping into a time capsule catapulting me a decade ahead. Despite my frequent visits to China pre-pandemic, it had been over five years since my last venture into this dynamic landscape. What I encountered during this…

  • Emotion Design Workshop in Vienna

    Emotion Design Workshop in Vienna

    Emotitech had a significant presence at the International B2B Software Days 2023, offering a valuable opportunity to engage with influential business and institutional figures. Invited by the Austrian Research Promotion Agency (FFG), Lodovico Minelli Sarteri and Hoby Wedler conducted an EMOTITECH® workshop focused on Emotion Design and its impact on Artificial Intelligence advancement.

  • The sound of Silence, BMW Group

    The sound of Silence, BMW Group

    “The iconic sound of silence” was a press experiential journey organized by MINI & BMW Italy to celebrate the world of sound design and to approach the world of sustainable mobility from a different point of view. This initiative took place at Caimi headquarters in Milan, which offered a selection of journalists the opportunity to experience highly…

  • 開始 KAISHI: The Adventure-Ready Jacket for Explorers

    開始 KAISHI: The Adventure-Ready Jacket for Explorers

    In this research and development project, we undertook the creation and project management of a special jacket designed to align with the image and branding of the MINI Countryman model. KAISHI – KAI = Open / SHI = Beginning. A Japanese term for “departure,” “beginning,” or “setting off,” it can be interpreted as an attitude…

  • MINI Countryman sensory experience

    MINI Countryman sensory experience

    Nestled amidst the serene beauty of the alpine nature that surrounds us, our team finds immense joy in crafting projects that resonate with the essence of our breathtaking environment. One such memorable venture was our sensory recognition project for the all-new MINI Countryman model, unveiled to the automotive media in October 2020. Join us as…

  • 金継ぎ Kintsugi, the Future of Fashion through Neuroscience

    金継ぎ Kintsugi, the Future of Fashion through Neuroscience

    Our portfolio proudly showcases the groundbreaking project, Kintsugi, which marked the convergence of fashion and neuroscientific insights. From conceptualization to commercialization, we orchestrated the entire journey – encompassing ideation, meticulous research and design, strategic branding, and rigorous commercial efficiency testing – to bring to life this extraordinary tech-jacket. A pivotal collaboration with Thimus, a leading…

  • Emotional Styling at Pacha Ibiza with Bob Sinclar

    Emotional Styling at Pacha Ibiza with Bob Sinclar

    In the vibrant summer of 2016, an extraordinary voyage beckoned us to the mesmerizing shores of Ibiza. With the sun-kissed Mediterranean as our backdrop, we embarked on a remarkable expedition to document a transformative odyssey in design and emotional styling for none other than the iconic Pacha discotheque. This portfolio entry encapsulates our enthralling journey,…