Urban
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Metro Urban Museum, Peeta
I’ve always believed that public space is the most powerful—and most overlooked—canvas for cultural transformation. Not the sterile kind of culture locked behind velvet ropes, but something alive, integrated into our everyday lives. That was the path that took me to MUM – Metro Urban…
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The Grid Just Died: a Backpack to Stay Powered
Just imagine one day you wake up and the electricity grid is off, nothing works. The lights are cold. The fight is on, but you are ready.
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Giorgio Moroder House in Beverly Hills
Few people realize that Giorgio Moroder, the trailblazing genius behind disco, electronic music, and iconic film soundtracks, hails from South Tyrol—a fascinating crossroads where Italy, Austria, and Switzerland converge. His roots are as dynamic as his music, blending cultures and innovation. In Los Angeles, we…
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The Emotional Architecture of Luis Barragán
I’m inspired by a simple yet profound idea: our environments should resonate with our emotions, adapting to our needs in real-time. This isn’t a new concept—Luis Barragán, the iconic Mexican architect, was a master of what he called “emotional architecture.” Barragán designed spaces that didn’t…
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Twist Reality Over a River in Norway
An hour north of Oslo, a silver form twists mid-air over a dark Norwegian river. Part bridge, part museum, part sculpture.
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BMW Group Joins our Innovation Project in South Tyrol
In Bolzano lies NOI Techpark – where our European offices are hosted – the innovation district of South Tyrol where companies, research institutes, universities, and startups collaborate on pioneering projects and solutions inspired by nature in the Green, Food & Health, Digital, and Automotive /…
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Arsham’s Soul Gesture to Blind Friend: Venice’s Great Touching Moment
Renowned contemporary artist Daniel Arsham has once again astounded audiences with his latest exhibition, “VENICE 3024,” showcased at La Biennale in Venice. In a world where visual experiences often dominate, Arsham’s ability to transcend the purely visual captivates, offering a revelation for those willing to…
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Masterminds Unite: A Confluence of Art, Innovation, and Friendship
Embarking on a journey that has woven our lives together countless times, we find ourselves at the long-awaited juncture of reconnecting with our global circle of friends. The paths we’ve traversed are so numerous that recalling each intersection has become a delightful challenge. Now, at…
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J. Demsky Metro for Capitale della Cultura
I had the honor of curating J. Demsky’s special activation for Capitale della Cultura 2023. Demsky created two magnificent art installations in his unique style—a large-scale mural covering the MetroBrescia deposit building and a captivating wholecar adorning a traveling subway train.
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Luca Font Metro for Capitale della Cultura
On the occasion of its 10th anniversary, the Brescia Metro has undergone an artistic transformation that integrates sustainable mobility with aesthetic considerations. The curation of this project was overseen by Lodovico Minelli Sarteri, who conducted the artist selection and managed all aspects of the installations,…
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The Guerrilla Sensing Manifesto
Welcome to the forefront of a revolutionary art movement – Guerrilla Sensing – spearheaded by Lodovico Minelli Sarteri. In a world besieged by environmental turmoil, we rise as a passionate collective, blending the artistic prowess of visionaries, the intellectual acuity of scientists, and the fervor…
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Light, Art, and Perfume: Exploring The James Turrell x Lalique Collection
Last October I couldn’t find the time to post the result of a great collaboration between one of my favorite experiential artists, James Turrell and the French perfume brand Lalique. James Turrell x Lalique collaboration was showcased at Paris+ par Art Basel in October. The collabo features…