After ComplexCon in Long Beach, Los Angeles slowed down. Away from the crowd, I met the people actually rebuilding fashion from the inside out. Dov Charney at Los Angeles Apparel, Mike Cherman at Chinatown Market, and long conversations with friends who know the city beyond…

I was invited by Samsung Global to the launch of the Galaxy Fold, a device bold enough to break the smartphone routine. The ambition was clear, the tension real, and the risk visible from the first hinge.

Our portfolio proudly showcases the groundbreaking project, Kintsugi, which marked the convergence of fashion and neuroscientific insights. From conceptualization to commercialization, we orchestrated the entire journey – encompassing ideation, meticulous research and design, strategic branding, and rigorous commercial efficiency testing – to bring to life…

PROJECT TYPE: Place Branding / Innovation Hub NamingCLIENT: Regional stakeholders in Zug, SwitzerlandDELIVERABLE: Strategic naming + positioning rationale for a blockchain innovation zone 1. Client Brief Zug, Switzerland has become a global hub for blockchain and crypto innovation. The area is home to numerous leading…

August light filled the streets. Lollapalooza shook the air. One night ended behind a DJ console with Virgil Abloh, trading stories about Milan between tracks. Another afternoon unfolded high above the city, inside the first Rotary Club in the world, listening to Sylvia Whitlock speak…

Jacquard Tapestry: 100% cotton yarn. Unique: one of a kind piece, created by the artist. 70 × 54 in; 177.8 × 137.16 cm

PALMS ON MARS, 2018 Jacquard Tapestry: 100% cotton yarn. Unique: one of a kind piece, created by the artist.

Las Vegas compressed fashion, commerce, and culture into one week. Between Shopify’s message, conversations with Jaden Smith and Ronnie Fieg, and the trade floor energy, scaling stopped being theory and became structure.

Our naming service was commissioned to create a distinctive identity for a forthcoming youth street-wear brand—one that deliberately defied traditional fashion norms. The result of a rigorous language and ideation process, “AfterLabel” emerged as a strategic choice that reflects a departure from conventional branding. The…

Seoul forced us to commit. We bought a small apartment, turned it into a shooting set, and learned fast. Korea was harder than China, colder, sharper. Kimchi kept us alive. Execution did the rest.

Worked thirty-six floors above Hong Kong with designers Danilo Paura and Jacopo Pozzati. Outside, the world was still echoing the U.S. elections. Inside, we built fashion tech wearables fueled by street food, long nights, and a city that never stops moving.

August 2016. Rice fields, slow mornings, and work that mattered. Between non-profit projects, a children’s clinic, and long days with the island’s people, Bali revealed itself not as a destination, but as a responsibility.