Lodo Minelli Sarteri
Disruptive VC, builder of human-centered innovation, driving impact with Rotary
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PALMS ON MARS, Jacquard Tapestry
PALMS ON MARS, 2018 Jacquard Tapestry: 100% cotton yarn. Unique: one of a kind piece, created by the artist.
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/ afterlabel
Our naming service was commissioned to create a distinctive identity for a forthcoming youth street-wear brand—one that deliberately defied traditional fashion norms. The result of a rigorous language and ideation process, “AfterLabel” emerged as a strategic choice that reflects a departure from conventional branding. The…
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Emotional Styling at Pacha Ibiza with Bob Sinclar
In the vibrant summer of 2016, an extraordinary voyage beckoned us to the mesmerizing shores of Ibiza. With the sun-kissed Mediterranean as our backdrop, we embarked on a remarkable expedition to document a transformative odyssey in design and emotional styling for none other than the…
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NEUTRY
The naming service task involved the Client’s request for a concise and impactful name encapsulating the essence of “Swissness balance” and a forward-thinking approach for an IT venture targeting the German-speaking DACH market. Our proposed solution, “NEUTRY,” seamlessly blends the neutrality associated with the Helvetic…
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Curatorial Insight: Rae Martini’s ‘Ghetto Landscapes’
Urban Aesthetic Realism in balance between Expressionist Informal Painting and Calligraphic Sign – Lodovico Minelli Sarteri, 2011 Rae Martini’s “Ghetto landscapes” pictorial series moves towards the search for an aesthetic realism linked to places, lived or passing, scattered in the great contemporary metropolises. Visual microcosms,…
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Bright Disorder
In 2008, entrusted with naming a curatorial concept for an art event set against the picturesque backdrop of Piazza del Campo in Siena, Italy, our objective was to seamlessly marry the city’s rich historical heritage with the edgy enthusiasm of disruptive public art. The challenge…
