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  • The sound of Silence, BMW Group

    The sound of Silence, BMW Group

    “The iconic sound of silence” was a press experiential journey organized by MINI & BMW Italy to celebrate the world of sound design and to approach the world of sustainable mobility from a different point of view. This initiative took place at Caimi headquarters in Milan, which offered a selection of journalists the opportunity to experience highly…

  • Che Guevara & Victor Castillo in Milan

    Che Guevara & Victor Castillo in Milan

    Camilo Guevara March, the 60-year old son of Argentine-born revolutionary leader Ernesto “Che” Guevara, has died few days ago in the month of August 2022. This event takes my memory to the time shared with him in Milan back in 2017, when we met for the Tu y Todos exhibition organized by the the Centre of Che…

  • Emotitech

    Emotitech

    The naming journey leading to Emotitech unfolded after years of dedicated practice and expertise in the field of affective technology. The goal was to conceive a name that was not only brandable and trademarkable but also encapsulated the fusion of the human element with technology. Following meticulous diligence, the name Emotitech was crafted, accompanied by…

  • NYC spring 2022

    NYC spring 2022

    Covid emergency was still in its fading period on April 2022, so masks were still almost mandatory everywhere. We were almost forced last minute to take this intercontinental bound to fix a couple of business projects. We also found time to enjoy the streets blooming, to meet old friends, make new ones and let serendipity…

  • 開始 KAISHI: The Adventure-Ready Jacket for Explorers

    開始 KAISHI: The Adventure-Ready Jacket for Explorers

    In this research and development project, we undertook the creation and project management of a special jacket designed to align with the image and branding of the MINI Countryman model. KAISHI – KAI = Open / SHI = Beginning. A Japanese term for “departure,” “beginning,” or “setting off,” it can be interpreted as an attitude…

  • Metagraffiti

    Metagraffiti

    The objective of the naming process was to meticulously craft an identity for an innovative Outdoor Art-Tech Platform and establish a globally recognized brand deeply rooted in street cultures. Our vision was to embark on a global exploration, delving into the intersection of public art, science, technology, and the natural world. In the pursuit of…

  • 金継ぎ Kintsugi, the Future of Fashion through Neuroscience

    金継ぎ Kintsugi, the Future of Fashion through Neuroscience

    Our portfolio proudly showcases the groundbreaking project, Kintsugi, which marked the convergence of fashion and neuroscientific insights. From conceptualization to commercialization, we orchestrated the entire journey – encompassing ideation, meticulous research and design, strategic branding, and rigorous commercial efficiency testing – to bring to life this extraordinary tech-jacket. A pivotal collaboration with Thimus, a leading…

  • CRYPTO CAVIAR, Jacquard Tapestry

    CRYPTO CAVIAR, Jacquard Tapestry

    Jacquard Tapestry: 100% cotton yarn. Unique: one of a kind piece, created by the artist. 70 × 54 in; 177.8 × 137.16 cm

  • PALMS ON MARS, Jacquard Tapestry

    PALMS ON MARS, Jacquard Tapestry

    PALMS ON MARS, 2018 Jacquard Tapestry: 100% cotton yarn. Unique: one of a kind piece, created by the artist.

  • / afterlabel

    / afterlabel

    Our naming service was commissioned to create a distinctive identity for a forthcoming youth street-wear brand—one that deliberately defied traditional fashion norms. The result of a rigorous language and ideation process, “AfterLabel” emerged as a strategic choice that reflects a departure from conventional branding. The name “afterlabel” communicates a deliberate shift from established norms in…

  • Emotional Styling at Pacha Ibiza with Bob Sinclar

    Emotional Styling at Pacha Ibiza with Bob Sinclar

    In the vibrant summer of 2016, an extraordinary voyage beckoned us to the mesmerizing shores of Ibiza. With the sun-kissed Mediterranean as our backdrop, we embarked on a remarkable expedition to document a transformative odyssey in design and emotional styling for none other than the iconic Pacha discotheque. This portfolio entry encapsulates our enthralling journey,…

  • Curatorial Insight: Rae Martini’s ‘Ghetto Landscapes’

    Curatorial Insight: Rae Martini’s ‘Ghetto Landscapes’

    Urban Aesthetic Realism in balance between Expressionist Informal Painting and Calligraphic Sign – Lodovico Minelli Sarteri, 2011 Rae Martini’s “Ghetto landscapes” pictorial series moves towards the search for an aesthetic realism linked to places, lived or passing, scattered in the great contemporary metropolises. Visual microcosms, crammed with stories and suggestions, victims of the inattentive society…