Blog
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Luca Font Metro for Capitale della Cultura
On the occasion of its 10th anniversary, the Brescia Metro has undergone an artistic transformation that integrates sustainable mobility with aesthetic considerations. The curation of this project was overseen by Lodovico Minelli Sarteri, who conducted the artist selection and managed all aspects of the installations, from conceptualization to train liveries and media releases.
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Hong Kong for Art Basel 2023
Recently, I had the privilege of being part of a select team, embarking on a series of missions in the bustling city of Hong Kong. Our journey commenced with the prestigious Art Basel event, where we were treated to an awe-inspiring master presentation by BMW. Cao Fei’s immersive installation left a profound and lasting impression…
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Journeying through Japan’s reopened paradise
We felt the magnitude of what we had lost – Japan, with its vibrant culture, delicious cuisine, and treasured friendships, not to mention the immense power of professional and business connections that had once flourished. So, when we received an invitation to visit the Island in January 2023, we didn’t hesitate. Our two-week journey was…
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Light, Art, and Perfume: Exploring The James Turrell x Lalique Collection
Last October I couldn’t find the time to post the result of a great collaboration between one of my favorite experiential artists, James Turrell and the French perfume brand Lalique. James Turrell x Lalique collaboration was showcased at Paris+ par Art Basel in October. The collabo features limited editions of 100 each of crystal perfume bottles “Range…
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A weekend in the Alps with Hoby Wedler & Unplug
It’s not undercover anymore we are spending some quality time in the Alps with friends visiting from California. Innovation needs special conditions to bloom so we are exploring the great outdoors.
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The sound of Silence, BMW Group
“The iconic sound of silence” was a press experiential journey organized by MINI & BMW Italy to celebrate the world of sound design and to approach the world of sustainable mobility from a different point of view. This initiative took place at Caimi headquarters in Milan, which offered a selection of journalists the opportunity to experience highly…
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Che Guevara & Victor Castillo in Milan
Camilo Guevara March, the 60-year old son of Argentine-born revolutionary leader Ernesto “Che” Guevara, has died few days ago in the month of August 2022. This event takes my memory to the time shared with him in Milan back in 2017, when we met for the Tu y Todos exhibition organized by the the Centre of Che…
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Emotitech
The naming journey leading to Emotitech unfolded after years of dedicated practice and expertise in the field of affective technology. The goal was to conceive a name that was not only brandable and trademarkable but also encapsulated the fusion of the human element with technology. Following meticulous diligence, the name Emotitech was crafted, accompanied by…
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NYC spring 2022
Covid emergency was still in its fading period on April 2022, so masks were still almost mandatory everywhere. We were almost forced last minute to take this intercontinental bound to fix a couple of business projects. We also found time to enjoy the streets blooming, to meet old friends, make new ones and let serendipity…
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開始 KAISHI: The Adventure-Ready Jacket for Explorers
In this research and development project, we undertook the creation and project management of a special jacket designed to align with the image and branding of the MINI Countryman model. KAISHI – KAI = Open / SHI = Beginning. A Japanese term for “departure,” “beginning,” or “setting off,” it can be interpreted as an attitude…
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Metagraffiti
The objective of the naming process was to meticulously craft an identity for an innovative Outdoor Art-Tech Platform and establish a globally recognized brand deeply rooted in street cultures. Our vision was to embark on a global exploration, delving into the intersection of public art, science, technology, and the natural world. In the pursuit of…
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金継ぎ Kintsugi, the Future of Fashion through Neuroscience
Our portfolio proudly showcases the groundbreaking project, Kintsugi, which marked the convergence of fashion and neuroscientific insights. From conceptualization to commercialization, we orchestrated the entire journey – encompassing ideation, meticulous research and design, strategic branding, and rigorous commercial efficiency testing – to bring to life this extraordinary tech-jacket. A pivotal collaboration with Thimus, a leading…