Studiocromie is a screenprinting studio and art gallery based in Grottaglie, in the south of Italy. The founder, Angelo Milano, was also the creator of FAME FESTIVAL, a self-financed illegal street art event.

“The iconic sound of silence” was a press experiential journey organized by MINI & BMW Italy to celebrate the world of sound design and to approach the world of sustainable mobility from a different point of view. This initiative took place at Caimi headquarters in Milan, which…

Camilo Guevara March, the 60-year old son of Argentine-born revolutionary leader Ernesto “Che” Guevara, has died few days ago in the month of August 2022. This event takes my memory to the time shared with him in Milan back in 2017, when we met for…

The naming journey leading to Emotitech unfolded after years of dedicated practice and expertise in the field of affective technology. The goal was to conceive a name that was not only brandable and trademarkable but also encapsulated the fusion of the human element with technology.…

Covid emergency was still in its fading period on April 2022, so masks were still almost mandatory everywhere. We were almost forced last minute to take this intercontinental bound to fix a couple of business projects. We also found time to enjoy the streets blooming,…

In this research and development project, we undertook the creation and project management of a special jacket designed to align with the image and branding of the MINI Countryman model. KAISHI – KAI = Open / SHI = Beginning. A Japanese term for “departure,” “beginning,”…

Working with Kaiser Partner in Liechtenstein showed us a world that moves quietly and thinks long. Alpine roads, measured decisions, and lunches high above Vaduz taught us more about trust and value than any boardroom ever could.

The objective of the naming process was to meticulously craft an identity for an innovative Outdoor Art-Tech Platform and establish a globally recognized brand deeply rooted in street cultures. Our vision was to embark on a global exploration, delving into the intersection of public art,…

In the throes of the Covid-19 pandemic, as people found themselves confined to their homes amidst an atmosphere of uncertainty, our services were sought by an Asian client venturing into the realm of respiratory safety products. Tasked with encapsulating the essence of both breathing and…

Within the scope of this professional naming assignment, our client sought a distinctive appellation for an investment platform characterized by purpose and the pursuit of positive financial impact. The directive was clear: the chosen name should convey strength, directness, and a proactive ethos. Our methodology…

At the eWEAR Symposium 2019 in Stanford, we walked through the future of wearable tech — from skin-like sensors to human-machine interfaces — in conversations with leaders like Angela McIntyre and researchers pushing the boundaries of what wearables can actually do. It was both grounding…