Lodo Minelli Sarteri
Exploring innovation & art for freedom
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MINI Countryman sensory experience
Nestled amidst the serene beauty of the alpine nature that surrounds us, our team finds immense joy in crafting projects that resonate with the essence of our breathtaking environment. One such memorable venture was our sensory recognition project for the all-new MINI Countryman model, unveiled…
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Impactista
Within the scope of this professional naming assignment, our client sought a distinctive appellation for an investment platform characterized by purpose and the pursuit of positive financial impact. The directive was clear: the chosen name should convey strength, directness, and a proactive ethos. Our methodology…
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金継ぎ Kintsugi, the Future of Fashion through Neuroscience
Our portfolio proudly showcases the groundbreaking project, Kintsugi, which marked the convergence of fashion and neuroscientific insights. From conceptualization to commercialization, we orchestrated the entire journey – encompassing ideation, meticulous research and design, strategic branding, and rigorous commercial efficiency testing – to bring to life…
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Crypto Valley
PROJECT TYPE: Place Branding / Innovation Hub NamingCLIENT: Regional stakeholders in Zug, SwitzerlandDELIVERABLE: Strategic naming + positioning rationale for a blockchain innovation zone 1. Client Brief Zug, Switzerland has become a global hub for blockchain and crypto innovation. The area is home to numerous leading…
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CRYPTO CAVIAR, Jacquard Tapestry
Jacquard Tapestry: 100% cotton yarn. Unique: one of a kind piece, created by the artist. 70 × 54 in; 177.8 × 137.16 cm
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PALMS ON MARS, Jacquard Tapestry
PALMS ON MARS, 2018 Jacquard Tapestry: 100% cotton yarn. Unique: one of a kind piece, created by the artist.
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/ afterlabel
Our naming service was commissioned to create a distinctive identity for a forthcoming youth street-wear brand—one that deliberately defied traditional fashion norms. The result of a rigorous language and ideation process, “AfterLabel” emerged as a strategic choice that reflects a departure from conventional branding. The…
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Emotional Styling at Pacha Ibiza with Bob Sinclar
In the vibrant summer of 2016, an extraordinary voyage beckoned us to the mesmerizing shores of Ibiza. With the sun-kissed Mediterranean as our backdrop, we embarked on a remarkable expedition to document a transformative odyssey in design and emotional styling for none other than the…
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NEUTRY
The naming service task involved the Client’s request for a concise and impactful name encapsulating the essence of “Swissness balance” and a forward-thinking approach for an IT venture targeting the German-speaking DACH market. Our proposed solution, “NEUTRY,” seamlessly blends the neutrality associated with the Helvetic…
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Curatorial Insight: Rae Martini’s ‘Ghetto Landscapes’
Urban Aesthetic Realism in balance between Expressionist Informal Painting and Calligraphic Sign – Lodovico Minelli Sarteri, 2011 Rae Martini’s “Ghetto landscapes” pictorial series moves towards the search for an aesthetic realism linked to places, lived or passing, scattered in the great contemporary metropolises. Visual microcosms,…
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Bright Disorder
In 2008, entrusted with naming a curatorial concept for an art event set against the picturesque backdrop of Piazza del Campo in Siena, Italy, our objective was to seamlessly marry the city’s rich historical heritage with the edgy enthusiasm of disruptive public art. The challenge…
