Lodo Minelli Sarteri
Exploring innovation & art for freedom
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The Guerrilla Sensing Manifesto
Welcome to the forefront of a revolutionary art movement – Guerrilla Sensing – spearheaded by Lodovico Minelli Sarteri. In a world besieged by environmental turmoil, we rise as a passionate collective, blending the artistic prowess of visionaries, the intellectual acuity of scientists, and the fervor…
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Journeying through Japan’s reopened paradise
We felt the magnitude of what we had lost – Japan, with its vibrant culture, delicious cuisine, and treasured friendships, not to mention the immense power of professional and business connections that had once flourished. So, when we received an invitation to visit the Island…
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Light, Art, and Perfume: Exploring The James Turrell x Lalique Collection
Last October I couldn’t find the time to post the result of a great collaboration between one of my favorite experiential artists, James Turrell and the French perfume brand Lalique. James Turrell x Lalique collaboration was showcased at Paris+ par Art Basel in October. The collabo features…
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A weekend in the Alps with Hoby Wedler & Unplug
It’s not undercover anymore we are spending some quality time in the Alps with friends visiting from California. Innovation needs special conditions to bloom so we are exploring the great outdoors.
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An Apulia visit to Studiocromie
Studiocromie is a screenprinting studio and art gallery based in Grottaglie, in the south of Italy. The founder, Angelo Milano, was also the creator of FAME FESTIVAL, a self-financed illegal street art event.
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The sound of Silence, BMW Group
“The iconic sound of silence” was a press experiential journey organized by MINI & BMW Italy to celebrate the world of sound design and to approach the world of sustainable mobility from a different point of view. This initiative took place at Caimi headquarters in Milan, which…
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Che Guevara & Victor Castillo in Milan
Camilo Guevara March, the 60-year old son of Argentine-born revolutionary leader Ernesto “Che” Guevara, has died few days ago in the month of August 2022. This event takes my memory to the time shared with him in Milan back in 2017, when we met for…
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Emotitech
The naming journey leading to Emotitech unfolded after years of dedicated practice and expertise in the field of affective technology. The goal was to conceive a name that was not only brandable and trademarkable but also encapsulated the fusion of the human element with technology.…
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NYC spring 2022
Covid emergency was still in its fading period on April 2022, so masks were still almost mandatory everywhere. We were almost forced last minute to take this intercontinental bound to fix a couple of business projects. We also found time to enjoy the streets blooming,…
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開始 KAISHI: The Adventure-Ready Jacket for Explorers
In this research and development project, we undertook the creation and project management of a special jacket designed to align with the image and branding of the MINI Countryman model. KAISHI – KAI = Open / SHI = Beginning. A Japanese term for “departure,” “beginning,”…
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Metagraffiti
The objective of the naming process was to meticulously craft an identity for an innovative Outdoor Art-Tech Platform and establish a globally recognized brand deeply rooted in street cultures. Our vision was to embark on a global exploration, delving into the intersection of public art,…
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Rexpiria
In the throes of the Covid-19 pandemic, as people found themselves confined to their homes amidst an atmosphere of uncertainty, our services were sought by an Asian client venturing into the realm of respiratory safety products. Tasked with encapsulating the essence of both breathing and…
