Proof of Culture

In this research and development project, we undertook the creation and project management of a special jacket designed to align with the image and branding of the MINI Countryman model. KAISHI – KAI = Open / SHI = Beginning. A Japanese term for “departure,” “beginning,”…

The objective of the naming process was to meticulously craft an identity for an innovative Outdoor Art-Tech Platform and establish a globally recognized brand deeply rooted in street cultures. Our vision was to embark on a global exploration, delving into the intersection of public art,…

After ComplexCon in Long Beach, Los Angeles slowed down. Away from the crowd, I met the people actually rebuilding fashion from the inside out. Dov Charney at Los Angeles Apparel, Mike Cherman at Chinatown Market, and long conversations with friends who know the city beyond…

Our portfolio proudly showcases the groundbreaking project, Kintsugi, which marked the convergence of fashion and neuroscientific insights. From conceptualization to commercialization, we orchestrated the entire journey – encompassing ideation, meticulous research and design, strategic branding, and rigorous commercial efficiency testing – to bring to life…

August light filled the streets. Lollapalooza shook the air. One night ended behind a DJ console with Virgil Abloh, trading stories about Milan between tracks. Another afternoon unfolded high above the city, inside the first Rotary Club in the world, listening to Sylvia Whitlock speak…

Jacquard Tapestry: 100% cotton yarn. Unique: one of a kind piece, created by the artist. 70 × 54 in; 177.8 × 137.16 cm

PALMS on MARS is not a brand. It is a memory glitch ideated by Lodovico Minelli Sarteri in 2018. It originates in the American deserts of the mid-20th century, where nuclear tests were staged as public spectacles.

Las Vegas compressed fashion, commerce, and culture into one week. Between Shopify’s message, conversations with Jaden Smith and Ronnie Fieg, and the trade floor energy, scaling stopped being theory and became structure.

Our naming service was commissioned to create a distinctive identity for a forthcoming youth street-wear brand—one that deliberately defied traditional fashion norms. The result of a rigorous language and ideation process, “AfterLabel” emerged as a strategic choice that reflects a departure from conventional branding. The…

Worked thirty-six floors above Hong Kong with designers Danilo Paura and Jacopo Pozzati. Outside, the world was still echoing the U.S. elections. Inside, we built fashion tech wearables fueled by street food, long nights, and a city that never stops moving.

In the vibrant summer of 2016, an extraordinary voyage beckoned us to the mesmerizing shores of Ibiza. With the sun-kissed Mediterranean as our backdrop, we embarked on a remarkable expedition to document a transformative odyssey in design and emotional styling for none other than the…