Proof of Culture
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Early Summer Design Discussion on the Côte d’Azur
A short trip between Montecarlo and Saint Tropez turned design meetings into something lighter. Co branding discussions flowed easily with the sea nearby. An aperitif became inevitable. The port revealed its full theatre. Night arrived at 1051 Club with music, movement, and unforced clarity.
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Arsham’s Soul Gesture to Blind Friend: Venice’s Great Touching Moment
Renowned contemporary artist Daniel Arsham has once again astounded audiences with his latest exhibition, “VENICE 3024,” showcased at La Biennale in Venice. In a world where visual experiences often dominate, Arsham’s ability to transcend the purely visual captivates, offering a revelation for those willing to…
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Masterminds Unite: A Confluence of Art, Innovation, and Friendship
Embarking on a journey that has woven our lives together countless times, we find ourselves at the long-awaited juncture of reconnecting with our global circle of friends. The paths we’ve traversed are so numerous that recalling each intersection has become a delightful challenge. Now, at…
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J. Demsky Metro for Capitale della Cultura
I had the honor of curating J. Demsky’s special activation for Capitale della Cultura 2023. Demsky created two magnificent art installations in his unique style—a large-scale mural covering the MetroBrescia deposit building and a captivating wholecar adorning a traveling subway train.
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Luca Font Metro for Capitale della Cultura
On the occasion of its 10th anniversary, the Brescia Metro has undergone an artistic transformation that integrates sustainable mobility with aesthetic considerations. The curation of this project was overseen by Lodovico Minelli Sarteri, who conducted the artist selection and managed all aspects of the installations,…
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Hong Kong for Art Basel 2023
Recently, I had the privilege of being part of a select team, embarking on a series of missions in the bustling city of Hong Kong. Our journey commenced with the prestigious Art Basel event, where we were treated to an awe-inspiring master presentation by BMW.…
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The Guerrilla Sensing Manifesto
Welcome to the forefront of a revolutionary art movement – Guerrilla Sensing – spearheaded by Lodovico Minelli Sarteri. In a world besieged by environmental turmoil, we rise as a passionate collective, blending the artistic prowess of visionaries, the intellectual acuity of scientists, and the fervor…
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Light, Art, and Perfume: Exploring The James Turrell x Lalique Collection
Last October I couldn’t find the time to post the result of a great collaboration between one of my favorite experiential artists, James Turrell and the French perfume brand Lalique. James Turrell x Lalique collaboration was showcased at Paris+ par Art Basel in October. The collabo features…
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Designing the Invisible for BMW
From Brixen, Munich feels closer than Milan. Alpine roads, early mornings, and long days at BMW headquarters shaped how we think about innovation, perception, and precision. Between Bavaria and Italy, the work found its balance.
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An Apulia visit to Studiocromie
Studiocromie is a screenprinting studio and art gallery based in Grottaglie, in the south of Italy. The founder, Angelo Milano, was also the creator of FAME FESTIVAL, a self-financed illegal street art event.
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The sound of Silence, BMW Group
“The iconic sound of silence” was a press experiential journey organized by MINI & BMW Italy to celebrate the world of sound design and to approach the world of sustainable mobility from a different point of view. This initiative took place at Caimi headquarters in Milan, which…
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Che Guevara & Victor Castillo in Milan
Camilo Guevara March, the 60-year old son of Argentine-born revolutionary leader Ernesto “Che” Guevara, has died few days ago in the month of August 2022. This event takes my memory to the time shared with him in Milan back in 2017, when we met for…